NBC Brings Back KINGS Tonight, But Why Did It Fail?

For the past couple weeks, many eyes have been watching NBC. With the NHL Stanley Cup Finals, and the reality-show/train-wreck “I’m a Celebrity…Get Me Out of Here”. The network that’s been in fourth place all season is performing pretty well this summer.
So they are taking advantage of this to promote their new shows. We see previews of the upcoming summer shows The Philanthropist and Merlin, and we also been seeing promos for next season shows, especially The Jay Leno Show.
But the one thing we haven’t seen this summer was any promotion for the return of the NBC drama Kings.
Did you hear, Kings was coming back tonight? If you did hear, it certainly wasn’t from the network! And that’s been the main reason why this series failed.
The concept was original when its premiere. A modern day monarchy set in the fictional city of Shiloh. Add to that the biblical story of David and Goliath. Plus a great cast, lead by Ian McShane as King Silas.
It had all the ingredients for a hit. So what went wrong?
After its premiere, the network just seemed to give up on the drama right away. The promos came less frequent, and the ratings dropped. The marketing for the show was never good, but as the series went along, it became painfully obvious that NBC had no intention to keep this show alive.
Just four weeks in, the show was exiled to Saturday nights. A week later, it was announced that the show would be on hiatus until the summer.
Here we are now. June 13th, 2009, and NBC brings back Kings. Tonight will be episode 7, and they will be airing the rest of the episode until its Series Finale on July 25th.
I guess fans of the show should be thankful that we’ll get closure. But it’s just too bad that a great original show like Kings failed, not because of the quality, but because of the network.
But then again, this is the same network that’s giving one show a primetime slot five times per week. NBC, no wonder you’re fourth.

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